TikTok plans its music streaming service to counter ‘Spotify’, ‘Apple Must’


San Francisco: After dominating the short-form video market and giving Meta (formerly Facebook) nervousness, TikTok’s parent company, ByteDance, is now eyeing the music streaming market by launching “TikTok Music” and threatening global players like Spotify, Apple Must and the rest.

The company has filed a trademark application with the US Patent and Trademark Office for “TikTok Music”.

The application was filed to “provide online non-downloadable video, non-downloadable audio, still and moving images featuring music, songs, lyrics and presentation of online music videos via mobile device”, between other features.

The TikTok service will also feature pre-recorded music, music news and commentary, and music-related articles.

TikTok Music will allow users to “buy, play, share, download music, songs, albums, lyrics, quotes, create, recommend, share its playlists, lyrics, quotes , take, edit and upload photos as cover of playlists, comment on music, songs, albums”.

It will also allow users to “live stream audio and video interactive multimedia programs in the field of entertainment, fashion, sports and current affairs”.

ByteDance already operates a music streaming service called Resso in several countries, including India, where it aims to take on the likes of Amazon Prime Music, Gaana, JioSaavn, Wynk and others.

According to the latest data company SensorTower, Resso recorded 42.3 million downloads on the App Store and Google Play in January-May this year.

Unlike other music apps, Resso allows users to comment on songs and create TikTok-like music videos and gifs.

Bytedance’s Resso puts a whole new spin on music streaming, with the potential to become the next big TikTok-like blockbuster.

TikTok has already launched its music marketing and distribution platform called SoundOn.


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