Lucid Hearing of Fort Worth launches over-the-counter hearing aids as new FDA rule takes effect » Dallas Innovates


Today is the first day that over-the-counter hearing aids can be sold without a prescription. It’s a moment Fort Worth-based Lucid Hearing has watched for years.

The hearing care company’s latest plans to roll out a new line of hearing aids were set in motion by a recent Food and Drug Administration ruling that opened up the hearing aid market to over-the-counter sales.

The company will offer its hearing aids to consumers at more than 450 Sam’s Club locations nationwide starting today.

According to the Hearing Loss Association of America, only one in five people who could benefit from a hearing aid use one. It’s a boon for people with mild to moderate hearing loss and a giant leap in closing the gaps in hearing health accessibility and affordability, the company said.

Lucid says it offers free testing to people over 19 at its more than 500 hearing centers, most of which are already located on Sam’s Club premises. Lucid Hearing will also continue to partner with Sam’s Club to sell its prescription devices.

Developed with the help of UT Dallas research, Lucid’s OTC product offers features like wireless streaming and comes in a variety of styles.

Bennett Griffin, Head of R&D, said Lucid’s “significant investment in predefined science and innovation programs” was the result of UTD’s audiology research. Engineering offers a unique benefit that can help cover the vast majority of consumer-perceived needs for mild to moderate hearing loss, he notes.

“Our technology for these devices has been in development for years,” said Lucid Hearing President and COO. Jason Kidd, adding that UT Dallas is a leading audiology research university.

Lucid’s OTC hearing aids cost between $199.99 and $1,699.99 and can be purchased through Sam’s Club, as well as other retail outlets, Amazon, and Sam’s Club prices for Lucid’s OTC hearing aids will range from $199 to $799, according to the company.

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