Instacart just launched a new way to serve snacks and drinks at Boston’s Fenway Park, calling it the Caper Counter and letting it use an artificial intelligence (AI)-powered point-of-sale system.
Developed in partnership with Philadelphia-based Aramark Sports + Entertainment, the new Caper Counter payment system enables fans to make fast, contactless food and beverage selection transactions using visual recognition and artificial intelligence technology, helping to reduce transaction times.
Fenway now offers a trio of Caper counters for contactless payment experiences in select areas of the stadium. The technology analyzes packaged food and beverages such as peanuts, soda, beer and candy, allowing the customer to complete a purchase in seconds while improving health and safety throughout the stadium.
Caper Counter uses computer vision and sensor fusion technology to visually detect and identify items based on their shape, color, key characteristics and size. Customers place items for purchase on the Caper counter, where they will be automatically detected and added to cart for payment. Customers then select pay and choose between credit card, loaded ticket, or team rewards as the payment method. They then gather their food and drink, making a seamless and self-sufficient transaction, according to San Francisco-based Instacart.
Sports fans can also shop through a Caper Counter at Heinz Field in Pittsburgh.
Caper Counter is an example of in-store technologies offered as part of the Instacart platform, a suite of enterprise-grade technologies to enhance and digitize retail experiences. Retailers that have a smaller physical footprint and SKU count can mount their own Caper counters, allowing customers to purchase a handful of items at a time.
“Nothing compares to the experience of watching a match in person at the stadium, but we know that fans increasingly want a more engaging, transparent and contactless payment experience,” said Lindon Gao, vice-president president of engineering at Instacart. “By helping to speed up the checkout experience, fans can spend less time buying peanuts and beer, and more time in the stands cheering on their team. On average, Caper Counter reduces ~65% transaction time We are excited to continue bridging the gap between in-store and online experiences with our omnichannel solutions, and look forward to expanding our partnership with Aramark Sports + Entertainment in the future. .
Instacart also offers Caper carts to major retailers. Smart carts automatically detect items instantly with AI-powered cameras, and the Instacart platform gives retailers access to the technologies behind Instacart’s consumer marketplace to power their own digital properties and retail operations. . The technology that powers Caper AI checkouts is a computer vision solution capable of detecting objects, backed by a machine learning system that uses a database of over 20 million items to match items from the a customer’s shopping cart to a database list. Thus, according to Instacart, its platform brings together the technologies that retailers need to improve the consumer experience online or in-store, and to digitize the end-to-end grocery operation.
In other recent news, Amazon has worked with the Houston Astros to bring the online retailer’s Just Walk Out checkout-less technology to two food and beverage stores in Minute Maid Park, and the technology has also just debuted at two grocery stores. and drinks at UBS Arena, home of the NHL’s New York Islanders.