4 counter-intuitive ways to grow your business


We live in odd times.

Not exactly a news headline, I know. But still true.

With the world still upside down after two years of pandemic life, some of the old rules no longer seem to apply. Indeed, what worked before may not work now. In Chapter 2 of my new book, “The growth of your small business“, I suggest that now is the time to “do the opposite”.

What do I mean by that? Here are some ideas to improve your game this year that may not be at the top of your list.

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1. Spend!

Many experts suggest that with rising inflation, politics on the horizon and the looming international insecurity, being careful with your funds is the way to go at this time.

Bullshit, I say.

What does it mean if your competitors pull back, fold, wait for it to pass? This means you have a golden opportunity to cash out, what is it. By promoting your business, service, product, and/or brand, you can set yourself apart from others.

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2. Raise your prices

Blasphemy! To the right? Not at all.

First, companies increase their prices all the time (watch netflix, which just made headlines for raising its subscription fees). The only ones that never seem to get the memo are small businesses. On the one hand, it is understandable as the risk of alienating loyal customers seems real. Except it’s not really real. People frequent your business for all sorts of reasons, and unless everyday low prices are your mark and butter, low prices aren’t the reason.

Second, with inflation on the rise, you will cut into your profits very soon – if you haven’t already – if you don’t comply and raise certain prices.

And finally, consumers are currently ready for higher prices; it is a sign of the times. There will be less fallout if you raise prices now.

3. Rethink your apps

Personally, payroll used to be a big deal for my business. Our payroll processor had a picky employee who seemed happy to reject our weekly payroll spreadsheet. We then tried an old-fashioned accountant, who literally did everything with a pencil.

Finally, I started doing some unrelated work with a company called Hourly and the light bulb went out above my head. Hourly (and there are other similar companies), has an intuitive and very easy to use app that makes payroll easy. And that it is linked to the composition of your worker, allowing you to kill two birds with one stone.

Payroll was the albatross we killed. What is your? Either way, now might be a good time to break out of old habits and apps.

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4. Be physical

Yes, the Great Pivot has moved people, customers, purchases, brands and businesses online, but guess what? the metaverse is not there yet and micron will pass. We still live in a physical world, and sooner or later employees are going to be back in the office (whether they like it or not) and customers are going to be back in the stores (more so than they are even now ).

It’s time to prepare for it. Beautify the old place. Give it a fresh coat of paint and maybe even some new decor.

These are unusual times indeed. Don’t fight it; surf the strange wave. Do the unexpected.

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